Research

The Ultimate Guide to Product Management Research

Code Infused Inc. is actively engaged in multitude facets of product management research, which would amplify and augment the product management practice. Enterprise leaders face enormous pressure to stay ahead and grow profitably amid constant change. Set a vision and reach your goals with on-demand access to insights and tools built from proprietary data, and bundled with advisory services delivered by Code Infused Inc.

Why do customers buy your product?
The simple answer is they have a problem to solve. But a deeper explanation exists beyond the benefits and features of what you offer. You must understand who your customers are, what they really care about, and why they choose your product over another if you want to ensure long-term success.

While research is a core product management task, the entire cross-functional product team needs to understand the market — each representative will zero in on different aspects to help your product succeed.

Look beyond the expected
Identifying unforeseen product outcomes is as important as validating intended behaviors for creating value. Top product managers proactively look for unexpected outcomes or feedback of the products they develop to better understand how they can meet their customers’ needs.

These unintended outcomes can extend beyond the tenets of responsible product management—privacy, sustainability, and inclusion, for example—to include operational or business impacts, such as physical-operations bottlenecks. All of these potential unintended outcomes can be opportunities as well as challenges, so failing to consider them can leave value on the table, limiting realization of a product’s full potential.

Create ten times the value for customers
Product managers have the onus and responsibility to lead the conduct of their product organization. They adopt responsible product management approaches to ensure that they are taking only what they need to provide value for the customer. Consistently reassessing how information collected from customers is used to create value for them is critical to being a top product manager.